Origin Energy Stakeholder Analysis

Trade Associations

The two biggest trade associations of Origin Energy include The Australian Service Union, and The National Electricity Market. The ASU is one of the largest in Australia in the energy/electricity industry. The ASU operate as an agency for Origin Energy and will outline certain standards for safety and fair work practice. This may include the conditions of employment, superannuation, wages and salaries, occupational health and safety. The ASU help to sustain a good working environment for all employees whilst also negotiating with companies to establish your benefits.

‘The National Electricity Market or NEM is a wholesale market that helps to deliver electricity to almost 10 million homes and business in Australia, the NEM is responsible for the buffer between energy companies like Origin and the consumers. The transmission of energy and its distribution networks deliver the needed electricity from power stations anywhere in the system at all times of the day and night. The NEM is a wholesale electricity market in which generators sell electricity and retailers buy it and sell it onto you. There are lots of generators and retailers participating in the market so it’s highly competitive and therefore relatively competitive electricity prices in the wholesale market. The financial market sits alongside the NEM and involves retailers and generators entering into hedging contracts to buy and sell electricity. These contracts set an agreed price for the electricity and help to manage the risk of price volatility’ (The Natural Electricity Market, May 2013).

‘So why does an energy company use the NEM? Origin uses NEM so that the electricity can be stored in these generators and that electricity is available when its needed, this is the most efficient way of producing electricity’ (The Natural Electricity Market, May 2013).

Employees

Employees of Origin Energy will need to be notified when there is a change undergoing within the company. The change that is going to occur, decrease in carbon emissions and moving toward a more sustainable future by the use of renewable resources will be driven by the employees. The employees will firstly need to be notified by a manger of this change and how it will affect them. Then the company as a whole will need to realign their goal and ultimately bridge the gap between senior executives and the day to day operations of the business. This is very time consuming as each person in the company needs to have an idea of the change occurring and also be able to motivate themselves enough for the change to become successful. The change from the company’s point of view needs to be sold to them employees of the business; the employees will need a monetary benefit shown or some other kind of benefit to them that will come about by the change.  Origin Energy could show that by making this change, not only will carbon emission decrease; escalating health but it will also boost sales by public satisfaction in the long run. Origin could also relate back to the employees and reward them for their change initiative.

References:

The Natural Electricity Market, May 2013, originenergy.com, viewed 1 April 2015,

<http://www.originenergy.com.au/resources/national-electricity-market-infographic.jpg>.

The Natural Electricity Market, May 2013, originenergy.com, viewed 1 April 2015,

<http://www.originenergy.com.au/resources/national-electricity-market-infographic.jpg>.