The Car
Parking industry is a relatively old one, however, there is room for innovation
through the use of mobile technology we have create a way for people to find
parking spots easily. Whilst the demand for car spots is increasing we are
hoping to get in early on a slowly developing industry so we can build up our
company before others enter the market. (Parking Association of Australia Inc,
History of the Parking Association, 2012).
The car
parking industry involves the implication of technology to easily access and
obtain information on car parking facilities so that you can locate and acquire
a car parking spot. This innovation uses the subscription based business model
which allows people to enter in their details so that they can be later used to
further help develop our business. This vital information people are giving us
is ultimately used for car parking purposes but has other useful uses.
The
cost for innovation is small in the car parking industry as there isn’t a lot
of technological implementations, this is good as there won’t be much spending
or investments needed but also bad because there are little barriers to entry
and any company could take us over. The innovation is unlike any on the
market and will fill a gap or a niche that people can utilise. The use of
E-business today is a vital part of communication within and between business,
as it allows more information and knowledge to pass through on to others that
might be interested in the given industry. This enhances investments and
ultimately allows for collaboration and more ideas. (Berthon, et al, 2008).
With
this we hopefully aim to increase the company’s market share and long term
think of other cities that we distribute our product to, Australia is our
oyster and we need to branch out into new areas and try to get our product into
more people’s pockets and phones. Through the use of E-business by using the
technology to communicate with others around us it will help our product get
out there onto the market, while also open up the idea of collaboration with
business partners and geographically distribute our product. (Journal of
Electronic Commerce in Organizations, January-March 2011).
Reference
list:
Berthon,
Pierre, Pitt, Leyland, Berthon,
Jean-Paul, Campbell, Colin, Thwaites,
Des, Industrial Marketing
Management. Jan 2008, Vol. 37 Issue 1, p83-91. 9p.
Parking
Association of Australia Inc, 2012, History of the Parking Association, viewed
29 August 2013
Communications
of the ACM. Jul2012, Vol. 55 Issue 7, p22-24. 3p. 1 Color Photograph.
Journal of
Electronic Commerce in Organizations; Jan-Mar2011, Vol. 9 Issue 1, p17-37,
21p, 1 Diagram, 1 Graph
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